The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World Rick Mathieson

ISBN:

Published: April 28th 2010

Kindle Edition

282 pages


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The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World  by  Rick Mathieson

The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World by Rick Mathieson
April 28th 2010 | Kindle Edition | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 282 pages | ISBN: | 7.73 Mb

Call it the digital generation. The iPhone-toting, Facebookhopping, Twitter-tapping, I-want-what-I-want, how-I-wantit generation. By whatever name, marketers are discovering that connecting with todays elusive, ad-resistant consumer means saying goodbye to new media, and hello now media. Featuring exclusive insights and inspiration from todays top marketers as well as lessons from some of the worlds most successful digital marketing initiatives, this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand.

Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention! before the audience hits the snooze button.



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