The Blockbuster Toy!: How to Invent the Next Big Thing Gene Del Vecchio

ISBN: 9781589801226

Published: September 1st 2003

Paperback

272 pages


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The Blockbuster Toy!: How to Invent the Next Big Thing  by  Gene Del Vecchio

The Blockbuster Toy!: How to Invent the Next Big Thing by Gene Del Vecchio
September 1st 2003 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 272 pages | ISBN: 9781589801226 | 4.56 Mb

By conducting an in-depth review of the great toys from ancient times to the present, youth- marketing expert Gene Del Vecchio reveals the six core qualities that help toys achieve blockbuster status:the toys unique satisfaction of childreni sMoreBy conducting an in-depth review of the great toys from ancient times to the present, youth- marketing expert Gene Del Vecchio reveals the six core qualities that help toys achieve blockbuster status:the toys unique satisfaction of childreni s emotional needsthe toys acceptance among parents and unique fulfillment of their needsthe toys perfect alignment with significant historical events or social trendsthe toys ability to reinvent itselfthe toys employment of inspiring, playful marketing and, sometimes, the toyi s serendipitous rendezvous with powerful, random eventsThe Blockbuster Toy!

How to Invent the Next BIG Thing also sheds light on the definition of what it means to be a toy in todayi s world. From traditional toys, to foods, to multi-player on-line games, to the importance of story and Hollywood studio alliances, Del Vecchio casts a broad net and explains, in ways that marketers can learn from and interested readers will find amazingly insightful, how playthings become pop culture.Readers will learn here the essence of a blockbuster toy and the various recent approaches used by Crayola, Disney, and other companies in choosing theirproducts.

Six chapters discuss blockbuster marketing strategies, all designed tohelp toy-industry professionals ignite te smiles that can make their careers.



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